BuzzFeed.and Yahoo Japan Corporation (hereafter referred to as "Yahoo! JAPAN") announced that they have founded a new joint venture called "BuzzFeed Japan Corporation" (hereafter referred to as "BuzzFeed Japan") and will be launching the new news media site this winter.
The increased popularity of smartphones and social media has created a greater diversity of contact points between users and content such as news. BuzzFeed Japan, BuzzFeed's first joint venture with a local company, will combine BuzzFeed's highly social media-friendly content creation technologies with the traffic and accrued knowledge of "Yahoo! News" in the new news media site, closely tailored to the needs of Japanese users.
The new news media will provide content which can be widely shared over social media, with a focus on original news reporting, internet culture and lifestyle. As a "Yahoo! News" content partner, the news media will also supply content to "Yahoo! News" in Japan.
In the advertising area, Yahoo! JAPAN will have exclusive sales rights to advertising provided by BuzzFeed Japan. Yahoo! JAPAN provides diverse digital marketing solutions in Japan, and has an extensive network of advertisers and advertising agencies. These strengths will be leveraged to provide advertising using media content.
<Joint Venture Profile>
* Company Name: BuzzFeed Japan Corporation
* Site Name:TBD
* Address:Minato-ku, Tokyo, JAPAN
* Established: August 12, 2015
* Capital:Not disclosed
* Share Ownership Ratio: BuzzFeed 51%, Yahoo! JAPAN 49%
* List of Directors:
* Representative directors:
Greg Colemen (BuzzFeed)
Toru Takata (Yahoo! JAPAN)
* Business Content: Media operations, internet advertising, etc.
* All the Yahoo! News noted in this press release refers to the news service operated in Japanese language by Yahoo Japan Corporation. URL : http://news.yahoo.co.jp
BuzzFeed is a global media company that produces and distributes original news, entertainment and video. BuzzFeed is redefining online advertising with its social, content-driven publishing technology and reaches a global audience of over 200M monthly uniques and 1.5B monthly video views.
[Yahoo! JAPAN] http://www.yahoo.co.jp/
Yahoo Japan Corporation was founded in 1996 and operates Yahoo! JAPAN, one of the largest portal site, in Japan. Offering more than 100 services including search, news and e-commerce via PC and smart devices, Yahoo! JAPAN serves over 80 million daily unique browsers, and 64 billion monthly page views on average.