Corporate Obligations and ResponsibilitiesBasic Policy

Yahoo Japan Corporation (“Yahoo! JAPAN”) strives to fulfill its own social responsibilities and aims for a continuous social and environmental development, while maintaining open dialogues with our stakeholders.

Charter of Corporate Behavior

The Yahoo Japan Group, comprised of Yahoo Japan Corporation (Yahoo! JAPAN) and Yahoo! JAPAN group companies, conducts business activities in a competitive marketplace in accordance with rules such as the law, fair business practices and social ethics.

We believe that there is value in winning only when you play by the rules, and not by cheating.

We promise all stakeholders including our users, shareholders, investors, business partners, communities and employees to be trustworthy, and aim to create a safe and sustainable Internet community by being in tune with the society. We will practice business with the spirit of fair play, and strive to enhance our corporate value by fulfilling the company’s social responsibilities.

For this, the directors and employees fully understand our expected and required roles, will maintain sound corporate governance and will practice efficient corporate activities in order to obtain trust and empathy from everyone.

Moreover, the top management acknowledges that it is our role to fulfill the social responsibilities by honoring the spirit of this Charter on each of the following items: achievement of customer satisfaction and trust; securement of fair and free competition; maintenance of sound relations with legislation and administration; timely and appropriate disclosure of management information; respect for employees; establishment of positive work environment, contribution to global environment conservation, implementation of social contribution activities as “good citizens”; separation form antisocial forces; harmony with communities and cultures; compliance with international rules; strict control of personal information; guarantee of information security; respect for intellectual property rights. With this in mind, we will respect the spirit of this Charter and commit ourselves to its implementation.

Promotion Structure

CSR and the Four UPDATEs are promoted through the following structure.

CSR Promotion Structure CSR Promotion Structure

Communication with Stakeholders

By heeding the voices of our valued stakeholders and implementing the Four UPDATEs, we are simultaneously working toward a sustainable society and enhancing our corporate value.

Stakeholders Communication methods and content Reflecting on our goals/ corporate activities
Users Communication methods and content
  • ・Establish a mechanism for receiving customer feedback from users of Yahoo! JAPAN services
  • ・Conduct user surveys and hold events for fans of Yahoo! JAPAN services in order to directly receive feedback and service-related requests
  • ・Collect user opinions about Yahoo! JAPAN services through various websites and social networking service pages
  • ・Post corporate information and business results on our official websites and social networking service pages
Reflecting on our goals/ corporate activities

・Enhance customer service

・Continually improve Yahoo! JAPAN services

Shareholders and other investors Communication methods and content
  • ・Annual general meetings of shareholders
  • ・Quarterly results briefings
  • ・Dialogues with Japanese and overseas institutional investors
Reflecting on our goals/ corporate activities

・Provide timely, accurate information on such topics as business operating conditions

・Enhance quality of corporate management through constructive dialogues

Partners Communication methods and content
  • ・Maintain daily communication through transactions
  • ・Hold conferences, training sessions, and other events with advertisers, content providers, e-commerce store operators, and other partners
Reflecting on our goals/ corporate activities

・Strengthen relationships based on mutual trust

Employees Communication methods and content
  • ・Employee awareness surveys
  • ・Compliance Hotline (internal reporting system)
  • ・Harassment Hotline
  • ・Intranet-based information dissemination
  • ・Active implementation of internal projects
  • ・Informal gatherings of former Company employees
Reflecting on our goals/ corporate activities

・Establish an employee-friendly workspace and work culture

・Plan and evaluate labor and human resources policies

・Respect the human rights and individuality of each employee

Regions and society Communication methods and content
  • ・Participate in joint public-private sector projects
  • ・Participate in economic and Internet industry organizations
  • ・Collaborate with law enforcement and investigative bodies
  • ・Cooperate in regional contribution activities and events at each business location
  • ・Outsource company personnel via corporate fellowships to governmental agencies and ministries as well as to local municipal offices
Reflecting on our goals/ corporate activities

・Participate actively in regional communities

・Propose measures to invigorate the entire Japanese economy and Internet industry

・Leverage state-of-the-art information technologies to identify and solve social problems

The next generation Communication methods and content
  • ・Provide Yahoo! Kids service
  • ・ Collaborate with educational organizations in formulating policy proposals for children's education
  • ・Promote Hack Kids, Yahoo! JAPAN MeetUP, and other services
  • ・Organize SID Japan*, conduct workshops at international conferences

    *SID (Safer Internet Day): A day in which stakeholders around the world conduct awareness-raising activities toward the safer use of Internet

Reflecting on our goals/ corporate activities

・Provide appropriate Internet access to children and disseminate information both inside and outside the Company about children’s appropriate Internet usage

・Offer programming instruction and other learning courses to nurture IT literacy among children in preparation for a better Internet-based society in the future

SDGs and Initiatives in Yahoo Japan Corporation

In September 2015, all 193 member-states of the United Nations unanimously adopted the Sustainable Development Goals (SDGs), comprising 17 goals with 169 targets. The year 2030 is the target date for achieving the SDG action plan, specific goals of which include eliminating poverty and hunger, reducing energy consumption, combating climate change, and promoting peaceful and inclusive societies.
Yahoo! JAPAN has classified its SDG initiatives into Four UPDATEs, which lay out focus areas for solving the problems of society.

1.Promoting Development of an IT Society

We promote the development of a society where information technology (IT) is deployed with the goal of benefiting all members of society and solidly contributing to social progress.

The SDGs icons of QUALITY EDUCATION The SDGs icons of INDUSTRY, INNOVATION AND INFRASTRUCTURE Icons for goal 16“Peace and justice strong institutions”

Examples of Initiatives

  • ・Yahoo! Search
  • ・Yahoo! Kids
  • ・Study group on Internet usage by children
  • ・Hack Kids
  • ・Hack Day
  • ・Hack U
  • ・IT Human Resource Development Project
  • ・Promote IT education and foster human resource development in collaboration with educational organizations
  • ・Yahoo! JAPAN Research
  • ・Measures against illegal and harmful information

Hack Kids

We help revitalize regional communities and develop future IT professionals through such activities as programming courses for elementary school students at Hack Kids.

2.Supporting Disaster Relief and Social Problem-Solving Efforts

In addition to independently carrying out disaster relief initiatives, Yahoo! JAPAN supports the activities of nonprofit organizations (NPOs) and other entities dedicated to solving social problems.


Examples of Initiatives

  • ・Disaster Calendar
  • ・Yahoo! Weather & Disaster
  • ・Yahoo! Disaster Alert
  • ・Yahoo! News Special Feature
  • ・Distribute news articles related to social contribution, including NPO activities, via Yahoo! News
  • ・Yahoo! Internet Fund Raising
  • ・Yahoo! Fund
  • ・reU funding
  • ・Tour de Tohoku support
  • ・Collaboration with Fisherman Japan
  • ・Tohoku Yell Market
  • ・Social Emergency Management Alliance (SEMA)
  • ・Activities at regional offices
  • ・Yahoo! Government Auctions
  • ・Search for 3.11

Yahoo! Disaster Alert app

Yahoo! Disaster Alert app allows users to quickly receive disaster-related information, including emergency earthquake reports, through push notification. The app also enables local governments to deliver regional information on disasters, evacuation areas, and security.

3.Building a Society Where Everyone Can Play an Active Role

We aim to create a company and a society where people from all walks of life can actively participate making full use of their strengths. Online information should be equally accessible to all users including the elderly and persons with disabilities. At Yahoo! JAPAN we will work first on lifeline-related services which can involve life and death situations.
In addition, we will continue to implement workstyle programs for our employees to allow them to work at various stages in their life, such as during child raising, nursing, and career changes.


Examples of Initiatives

  • ・Woman PJ (women's workplace participation)
  • ・Rainbow Project
  • ・Support of athletes with disabilities
  • ・Audible elections
  • ・Office Anywhere
  • ・Selectable Work System (flex-time scheduling and variable work-week options)
  • ・Open workspace
  • ・LODGE co-working space
  • ・Support for obtaining PhD
  • ・One-on-one meetings
  • ・New graduate recruitment
  • ・Health management promotion

Election in the Dark

Yahoo! JAPAN launched a website that provides information related to elections in audio format for the visually impaired, as such information was posted on PDF files before.

4.Working toward a Sustainable Society

We are committed to sustainable development that preserves the environment and society and passes them on intact to the next generation.


Examples of Initiatives

  • ・Constructing environment-friendly next-generation datacenters
  • ・Promoting usage of renewable energy
  • ・Collaborating with Fisherman Japan
  • ・Serving Blue Seafood at Company restaurants
  • ・Support for carbon offset campaigns at national parks
  • ・Cultivation of firefly habitats in biotopes
  • ・Green500 supercomputer
  • ・Eco-friendly Company initiatives
  • ・reU funding
  • ・ecohai

Green500 supercomputer

“kukai,” Yahoo! JAPAN’s highly energy-efficient supercomputer specializing in deep learning, ranked in at second place in the world on GREEN500 ranking of energy-efficient supercomputers.

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