Corporate Obligations and ResponsibilitiesBasic Policy

Yahoo Japan Corporation (“Yahoo! JAPAN”) strives to fulfill its own social responsibilities and aims for a continuous social and environmental development, while maintaining open dialogues with our stakeholders.

Charter of Corporate Behavior

The Yahoo Japan Group, comprised of Yahoo Japan Corporation (Yahoo! JAPAN) and Yahoo! JAPAN group companies, conducts business activities in a competitive marketplace in accordance with rules such as the law, fair business practices and social ethics.

We believe that there is value in winning only when you play by the rules, and not by cheating.

We promise all stakeholders including our users, shareholders, investors, business partners, communities and employees to be trustworthy, and aim to create a safe and sustainable Internet community by being in tune with the society. We will practice business with the spirit of fair play, and strive to enhance our corporate value by fulfilling the company’s social responsibilities.

For this, the directors and employees fully understand our expected and required roles, will maintain sound corporate governance and will practice efficient corporate activities in order to obtain trust and empathy from everyone.

Moreover, the top management acknowledges that it is our role to fulfill the social responsibilities by honoring the spirit of this Charter on each of the following items: achievement of customer satisfaction and trust; securement of fair and free competition; maintenance of sound relations with legislation and administration; timely and appropriate disclosure of management information; respect for employees; establishment of positive work environment, contribution to global environment conservation, implementation of social contribution activities as “good citizens”; separation form antisocial forces; harmony with communities and cultures; compliance with international rules; strict control of personal information; guarantee of information security; respect for intellectual property rights. With this in mind, we will respect the spirit of this Charter and commit ourselves to its implementation.

Promotion Structure

CSR and the Four UPDATEs are promoted through the following structure.

CSR Promotion Structure CSR Promotion Structure

Materiality for Yahoo! JAPAN

Yahoo! JAPAN continuously collects expectations, requests and opinions from our valued stakeholders. The expectations of our service users, clients and suppliers are gathered through surveys and interviews. In addition, we are actively working to grasp expectations from industry groups and NGOs through regular meetings and interviews. The views from our existing shareholders and other investors are collected through shareholders’ meetings, engagement meetings and evaluation data on our company. By reflecting these stakeholders’ expectations and also taking into consideration our own internal analysis, GRI standards and major ESG evaluation, we have organized our activities in light of social requests and have extracted items that have material importance for both our valued stakeholders and Yahoo! JAPAN. At the same time, we also examined which areas of SDGs we can contribute to by leveraging our strengths.

Materiality Matrix for Yahoo! JAPAN

*The numbers and colors in the matrix coincide with the 17 SDG icons.

Materiality Description

Overall Picture of CSR, Materiality in Yahoo! JAPAN and Our Four UPDATEs

While identifying Yahoo! JAPAN's materiality issues, we redefined the areas where we need to focus on as the "Four UPDATEs."

Overall Picture of CSR in Yahoo! JAPAN

Yahoo! JAPAN will continue to contribute to the development of a sound and healthy IT society, an essential social infrastructure, to make the world more prosperous and convenient. A robust security system is crucial in developing an IT society. We will contribute to the advancement of security technology, and for our services, we will protect our customers' information from leaks, provide services 24 hours a day, 365 days a year and ensure that the content is protected from destruction and falsification. (# 1 Developing an IT Society) In addition, as a company that leads the IT society, we will focus our efforts in responding to various natural disasters which are expected to increase both in intensity and frequency in the future. More specifically, we will provide information on disaster prevention and mitigation before disasters strike, as well as real-time information during disasters. We will do our utmost to provide post–disaster reconstruction relief and assistance to solve other social issues. (#2 Supporting Disaster Relief and Social Issues)

On the other hand, we cannot deny that a more prosperous and convenient IT society may widen the gap between those who have access to technologies and those who don't. It may also bring about major transformations to society where adapting becomes difficult. In such a society we aspire to see that nobody gets left behind, that all persons regardless of their status will be treated with dignity and respect, so that each individual can work with enthusiasm and maximize their performance. (#3 Building a Society Where Everybody Can Play an Active Role) Also, the society we are aspiring to become must not deplete natural resources or be achieved at the expense of something else. Yahoo! JAPAN will work to ensure that we can pass on a society that is sustainable to our children and future generations. (#4 Working toward a Sustainable Society)

Related link

CSR Materiality Issues and Numerical Targets, Contribution to the SDGs

We have classified materiality issues into four UPDATE areas where we would like to put our strength behind, and set mid-term goals for each issue.

#1 Developing an IT Society

Yahoo! JAPAN promotes various measures in order to achieve a safe and secure IT society, such as the use of password-less logins to prevent unauthorized access by malicious third parties. As for information security, we take company-wide initiatives to prevent information leaks, service stoppage, and loss/fabrication of data and contents as well as to prevent material incidents. We take special care when handling highly confidential information.

Issues Mid-Term Goals Examples Contribution to the SDGs
Data security and network reliability Mid-Term Goals
  • By FY2020: 30 million password-less login users per month
  • Maintain zero material incidents* in the following three fields:
    • Leakage of personal information
    • Telecommunication service
    • Financial service

    (*)Incidents that require reports to regulatory authorities

  • Password-less login and other security initiatives
  • Practical training against cyber attacks
  • Yahoo! Smartphone Security
  • Yahoo! Security Center
  • Spam protection

9.1 Develop quality, reliable, sustainable and resilient infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all

#2 Supporting Disaster Relief and Social Issues

Yahoo! JAPAN is committed to carrying out disaster relief initiatives and to solving social issues with information technology. We conclude alliances with local authorities aimed at providing timely disaster information to residents when disasters strike. In addition, we will also support projects that solve various social issues such as disaster reconstruction, poverty and environmental issues by collecting donations.

Issues Mid-Term Goals Examples Contribution to the SDGs
Disaster support measures and solving social issues Mid-Term Goals
  • Cover 80% of the population by FY2025: Conclude disaster alliance agreements with local municipalities
  • By FY2028; 10 million donations annually through Yahoo! Internet Fund Raising
  • Disaster alliance
  • Yahoo! Weather & Disaster
  • Yahoo! Disaster Alert
  • Tour de Tohoku support
  • Collaboration with Fisherman Japan
  • Tohoku Yell Market
  • Social Emergency Management Alliance (SEMA)
  • Search for 3.11
  • Sponsored Contents (CSR ver.)
  • Yahoo! Internet Fund Raising
  • Yahoo Japan Foundation
  • reU funding
Contribution to the SDGs sdg icon #11 SUSTAINABLE CITIES AND COMMUNITIES

11.5 By 2030, significantly reduce the number of deaths and the number of people affected and substantially decrease the direct economic losses relative to global gross domestic product caused by disasters, including water-related disasters, with a focus on protecting the poor and people in vulnerable situations


17.17 Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships

#3 Building a Society Where Everyone Can Play an Active Role

We aim to create a company and a society where people from all walks of life can actively participate making full use of their strengths. Online information should be equally accessible to all users including the elderly and persons with disabilities. At Yahoo! JAPAN we will work first on lifeline-related services which can involve life and death situations.
In addition, we will continue to implement workstyle programs for our employees to allow them to work at various stages in their life, such as during child raising, nursing, and career changes.

Issues Mid-Term Goals Examples Contribution to the SDGs
Realization of a company and society where diversity is respected and performance is maximized Mid-Term Goals
  • By FY2025: In terms of service accessibility, several lifeline related services will be partially compliant with Level A of JIS X 8341-3:2016 (*)

    (*) Official name for JIS X 8341-3:2016: Guidelines for Older Persons and Persons with Disabilities - Information and Communications Equipment, Software, and Services - Part 3: Web Content

  • Full implementation of the following diversity measures by 2025:
    • Project to support working women
    • Round table talks on nursing and work
    • Meetings where management directly answers employees’ questions.
    • Projects to support balancing of child raising and work
    • Promotion for sabbatical leave

      (*) These measures have been notified to the Ministry of Health, Labour and Welfare as “Action Plan for Promoting the Participation of Women in the Workplace”.

  • Program for athletes with disabilities
  • Audible elections
  • Co-hosting of Japan’s largest accessibility conference
  • Sponsorship of “Global Accessibility Awareness Day”
  • “Potential hiring”
  • Promotion of healthy management
  • Basic policy on diversity
  • Woman PJ (women's workplace participation)
  • Rainbow project
  • Supporting employee diversity
  • Sponsorship of “MASHING UP”
  • In-house nursery “Hutte”
Contribution to the SDGs sdg icon #5 GENDER EQUALITY

5.5 Ensure women's full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life


8.5 By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value

#4 Working toward a Sustainable Society

A healthy global environment is a premise to peoples’ lives and society, and we cannot develop an IT society without it. Electricity, which is the most consumed form of energy in our business, still emits a vast amount of greenhouse gases during the process of power generation and continues to affect climate change. We are committed to the realization of a sustainable society by reducing our greenhouse gas emissions while also implementing our environmental measures both inside and outside our company.

Issues Mid-Term Goals Examples Contribution to the SDGs
Responding to climate change Mid-Term Goals
  • By FY2028: reduce CO2 emissions per revenue by 50% from FY2008 levels
  • Next generation datacenter
  • Introduction of renewable energy
  • Serving Blue Seafood at Company restaurants
  • Support for carbon offset campaigns at national parks
  • Cultivation of firefly habitats in biotopes
  • Green500 supercomputer
  • Eco-friendly company initiatives
  • ecohai
Contribution to the SDGs sdg icon #12 RESPONSIBLE CONSUMPTION & PRODUCTION

12.5 By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

sdg icon #13 CLIMATE ACTION

13.2 Integrate climate change measures into national policies, strategies and planning

Related link

Communication with Stakeholders

By heeding the voices of our valued stakeholders and implementing the Four UPDATEs, we are simultaneously working toward a sustainable society and enhancing our corporate value.

Stakeholders Communication methods and content Reflecting on our goals/ corporate activities
Users Communication methods and content
  • Establish a mechanism for receiving customer feedback from users of Yahoo! JAPAN services
  • Conduct user surveys and hold events for fans of Yahoo! JAPAN services in order to directly receive feedback and service-related requests
  • Collect user opinions about Yahoo! JAPAN services through various websites and social networking service pages
  • Post corporate information and business results on our official websites and social networking service pages
Reflecting on our goals/ corporate activities
  • Enhance customer service
  • Continually improve Yahoo! JAPAN services
Shareholders and other investors Communication methods and content
  • Annual general meetings of shareholders
  • Quarterly results briefings
  • Dialogues with Japanese and overseas institutional investors
Reflecting on our goals/ corporate activities
  • Provide timely, accurate information on such topics as business operating conditions
  • Enhance quality of corporate management through constructive dialogues
Partners Communication methods and content
  • Maintain daily communication through transactions
  • Hold conferences, training sessions, and other events with advertisers, content providers, e-commerce store operators, and other partners
Reflecting on our goals/ corporate activities
  • Strengthen relationships based on mutual trust
Employees Communication methods and content
  • Employee awareness surveys
  • Compliance Hotline (internal reporting system)
  • Harassment Hotline
  • Intranet-based information dissemination
  • Active implementation of internal projects
  • Informal gatherings of former Company employees
Reflecting on our goals/ corporate activities
  • Establish an employee-friendly workspace and work culture
  • Plan and evaluate labor and human resources policies
  • Respect the human rights and individuality of each employee
Regions and society Communication methods and content
  • Participate in joint public-private sector projects
  • Participate in economic and Internet industry organizations
  • Collaborate with law enforcement and investigative bodies
  • Cooperate in regional contribution activities and events at each business location
  • Outsource company personnel via corporate fellowships to governmental agencies and ministries as well as to local municipal offices
Reflecting on our goals/ corporate activities
  • Participate actively in regional communities
  • Propose measures to invigorate the entire Japanese economy and Internet industry
  • Leverage state-of-the-art information technologies to identify and solve social problems
The next generation Communication methods and content
  • Provide Yahoo! Kids service
  • Collaborate with educational organizations in formulating policy proposals for children's education
  • Promote Hack Kids, Yahoo! JAPAN MeetUP, and other services
  • Organize SID Japan*, conduct workshops at international conferences

    *SID (Safer Internet Day): A day in which stakeholders around the world conduct awareness-raising activities toward the safer use of Internet

Reflecting on our goals/ corporate activities
  • Provide appropriate Internet access to children and disseminate information both inside and outside the Company about children’s appropriate Internet usage
  • Offer programming instruction and other learning courses to nurture IT literacy among children in preparation for a better Internet-based society in the future