UPDATE JAPAN MESSAGEUPDATE JAPAN: Our new vision for the next 20 years

As a problem-solving engine, Yahoo Japan Corporation (“Yahoo! JAPAN”) is dedicated to the mission of solving the problems of the people and society by leveraging the power of information technologies. UPDATE JAPAN,
our new guiding vision, expresses our intention to “update” Japanese society. We will UPDATE JAPAN by using information technology to propel society and enhance the lives of the public. We will continue to UPDATE JAPAN as we work to provide solutions to individual and social problems to strengthen our position as a truly indispensable company to Japanese society, not only for the next 20 years, but also for the next 100.

JAPANESE

Four UPDATEs for a brighter future

We hereby declare our commitment to take on the challenge of solving various social issues as a problem-solving pioneer in an effort to UPDATE JAPAN by using information technology to propel society and enhance the lives of the public.
To that end, we have formulated four UPDATEs that lay out our broad focus areas.

  1. Developing an IT Society

    We will aim to achieve the sound development of an IT-driven society by carrying out measures such as providing high-quality education via the Internet and developing platforms for industry and technological innovation. We will ensure safe, secure and robust security to support such platforms to create the future.

  2. Supporting Disaster Relief and Social Issues

    Disaster relief efforts are indispensable in a disaster-prone country such as Japan. We have carried out reconstruction support activities following the Great East Japan Earthquake, established SEMA (Social Emergency Management Alliance) against future disasters, and provide services such as Yahoo! Disaster Alert for transmitting disaster information.
    We are also making efforts to assist in the rescue of more people through online searches using Yahoo! Search.

  3. Building a Society Where Everyone Can Play an Active Role

    An increasingly IT-driven society brings prosperity and convenience as well as various opportunities to all of us. At the same time, it cannot be denied that as society changes it also creates new tensions, solitude and inequalities.
    In such an evolving society, we will strive to build a society in which everyone is treated with dignity and respect, enjoys the benefits of information technology and no one is left behind. We also aim to realize a society in which each individual can be active, enjoy their work and deliver their best.

  4. Working toward a Sustainable Society

    Consideration for the environment is indispensable in business development. In Yahoo! JAPAN, we employ the latest technology as part of our measures against climate change, which include the construction of environmentally friendly next-generation data centers. In addition, we thrive to achieve a sustainable society through our business with measures such as the launch of reU funding, which promotes the reuse of resources in our YAHUOKU! business.